The global personalized gifts market is predicted to grow by USD 10.76 billion from 2025 to 2029, at a CAGR of 6.7%, Technavio reports. While jewelry and home decor continue to be popular gift options, smartphone usage keeps driving demand for 3D-printed and digitally customized presents. Innovations contributing to the trend include AI-driven customization and greener, more sustainable gifting.
The market includes non-photo and photo-personalized gifts distributed through online and offline channels across regions like North America, Europe, APAC, South America, and the Middle East and Africa. Vendors including American Greetings Corp., Etsy Inc., Shutterfly Inc., and Zazzle Inc. are embracing AI to create a next-generation user experience and boost production processes.
Eco-conscious consumers are also creating higher demand for sustainable personalized items, opting for biodegradable materials and non-toxic options safe for all, particularly children. This trend reflects the recent popularity of environmentally-friendly products across industries and greener philosophies many companies choose to channel.
Despite this rapid growth, challenges like the seasonal demand and potential economic recessions remain. Holiday spikes during Valentine’s Day, Mother’s Day, and Father’s Day dominate sales, so market vendors need to update the existing personalized gift portfolios or introduce new items. Platforms like Redbubble and Etsy, quick to recognize the trend, thrive on digitization and peer-to-peer collaboration.
Gifting customized experiences, personalized clothes and footwear, and unique products such as tailored sports equipment or garden décor are gaining traction. AI and 3D customization seem to be completely reshaping market dynamics, enabling businesses to provide both bespoke designs and streamlined production.
For more curious insights on the gift market trends and technology impact, request the full Technavio report.
