They may be new to standalone photogrammetry, but they’ve been building software for years to support their high-end scanners. That means they’re not starting from scratch — they already have solid experience in mesh processing, 3D modeling, and building tools for capturing geometry. Add to that a healthy budget and a strong R&D track record, and you’ve got at least the potential for a competitive product.

Of course, time will tell — I’m not claiming Artec Studio will take over the space. But I do think it’ll be interesting to see how it evolves, especially if they continue investing in AI and improving accessibility for users beyond their hardware ecosystem.

That’s a fair point, and it’s definitely interesting to see Artec stepping into photogrammetry. But I’m a bit skeptical about how much traction they’ll actually get. At the end of the day, companies that focus solely on photogrammetry software – like RealityCapture or Agisoft – have been optimizing for this specific use case for years. Their development cycles, UI decisions, and feature sets are entirely shaped by that focus.

With Artec, I can’t help but think photogrammetry is more of an add-on to their core business, which is hardware. It’s hard to imagine their software getting the same level of attention and polish as tools built by teams who live and breathe photogrammetry full-time. Sure, AI features are a nice touch, but whether it’ll be enough to compete long-term is another question. They might win over a few users, but I doubt they’ll capture a significant share of the market.

What really caught my attention in this article was Artec Studio showing up as a new player in the photogrammetry space. It’s interesting to see a big name in 3D scanning expanding into this area. Until now, it didn’t really make sense to look at Artec Studio unless you owned one of their high-cost 3d scanners – and that’s a pretty big investment. But now that they’ve introduced AI-driven photogrammetry and support for standard photo/video input, it opens the door to a much wider user base. Definitely curious to test it out and see how it performs compared to more established options.